McDonald’s

Broadcast, and Digital campaign for “value meals.”

Lead producer of (8) :15 spots in English and Spanish, as well as adaptations for the AAPI, and African American markets. A masterclass in casting. Also oversaw online banners, and bite-sized graphic based videos produced by associate producer and production assistant.

Director: Lalou Dammond & Joaquin Baca-Asay
Editor: Dan De Winter
W+K Associate Producer: Vida Habibi
W+K Production Assistant: Karla Tavares