McDonald’s Famous Order #4

Lead Producer for a broadcast, social, and print campaign for the fourth McDonald’s Famous Order. This time we convinced McDonald’s to partner with rapper and bestie, Saweetie. She’s famous for her music, love for McDs and food concoctions.

W+K Associate Producer: Vida Habibi
W+K Production Assistant: Kaya Choi

Director: Hannah Lux Davis
Editors: Kid Sister
VFX and Color: The Mill NY

Photographer: Gizelle Hernandez

We bedazzled it all. We literally bedazzled a McDonald’s store sign in LA to launch the campaign. We worked with McDs to create limited-edition fry boxes, bags, and Saweetie ‘n Sour Sauce. We also partnered with designer Brandon Maxwell to create 3 bespoke trunk bags (Saweetie’s favorite). 1 for her, 2 for a giveaway. Oh and we snagged a spot over the McDonald’s on Times Square for an OOH.

Featured
Which bestie are you bringing?

Which bestie are you bringing?
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Swipe to see what’s under this lid

Swipe to see what’s under this lid
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